Plymouth firm a watermarking pioneer
PLYMOUTH — Inside the inkWorks production shop on the city's south side, a digital printing press the size of a pickup truck has just churned out 35,000 stadium cup labels in about an hour.
The team logos show up in bright, crisp colors, but it's what you can't see on the company's labels that has the potential to take this 10-employee firm to the next level.
Using digital watermarking technology, the company has begun offering companies the ability to place markings on products that are invisible to the naked eye but detectable by a smartphone, which can link consumers to a company's app and website.
The technology offers brands the ability to engage consumers digitally, while also giving each product a unique identifier used to protect against counterfeiting.