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Retail Trade Area

Primary Retail Trade Area Map

PrimaryTradeArea

The SCEDC and Town of Sheboygan are working with The Retail Coach to identify market-based retail opportunities in the WI-42 corridor. In March 2016 the primary and secondary retail trade area was identified using cell phone data. 

  • Estimated population of 115,000
  • 47,350 households
  • Median household income of $53,260, greater than the state average

Using this data, a retail gap/opportunity analysis was run. Below are some highlights of retail opportunities currently existing in the Sheboygan Retail Corridor:

  • $36 million for Sporting Goods, Hobby, Book Music Stores
  • $194 million for Foodservice and Drinking Places
  • $131 million for Clothing and Clothing Accessories Stores
  • $21 million for Electronic Stores
  • $119 million for Grocery Stores

For a full copy of the area demographics and retail gap/opportunity report please contact Sara Spicer. You can download a one-page information sheet here. Sara has the following reports:

  • 2016 Community Demographic Profile
  • 2016 Primary Retail Trade Area Demographics, Gap Analysis, and Retail Market Profile
  • 2016 Secondary Retail Trade Area Demographics, Gap Analysis, and Retail Market Profile
  • 2016 Workforce Population
  • List of active residential construction projects
  • Information on type of job growth
  • Testimonials from retailers in the corridor